MessageGears, the leading data activation and engagement platform for enterprise brands, announced an enhanced integration with Jacquard, the enterprise tooling for brand messaging that resonates everywhere. With Jacquard, marketers can generate trusted content at scale that builds and sustains brand affinity while enabling lifecycle marketing. Jacquard provides expertly calibrated language, while enabling continuous experimentation and optimization of live campaigns.
“The ability for enterprise brands to create very unique, contextualized brand experiences for their customers while campaigns are in flight drives significant customer loyalty and stickiness,” said Caroline Nash, Director of Partnerships at MessageGears. “Our ongoing partnership with Jacquard allows us to offer a set of scalable personalization tools to large organizations to quickly and efficiently speak the customer’s language.”
Jacquard’s architecture is purpose-built to help enterprises deliver on-brand, performant messaging that is fine-tuned to the individual audience member’s preferences and context, efficiently and at scale. Generating up to 2,500 message variants from a single brief in less than 30 seconds, the tooling is intuitive and unlocks the benefits of AI with accuracy and impact. Combined with MessageGears’ warehouse-native data access, this partnership unlocks a new level of personalization previously unattainable for big brands. Jacquard and MessageGears combined, enable brands to generate scaled brand-safe performant messages to serve in real-time across more customer journeys, more channels, and more languages.
MessageGears’ enhanced Jacquard integration enables:
- Cross-channel messaging cohesion: Automatically generate and deploy messaging variants across email, push notifications and SMS based on customer data and campaign goals to increase engagement metrics.
- Automate AI campaign optimization: Continuously optimize live campaigns to improve both marketing and transactional messaging. From abandoned cart reminders to seasonal promotions, teams can maximize return on investment (ROI) and improve campaign performance.
“This deeper partnership with MessageGears reflects our commitment to help brands reach unprecedented levels of customer personalization and engagement,” said Jasper Pye, Chief Technology Officer at Jacquard. “By integrating our AI-enabled capabilities with MessageGears’ robust platform, we empower enterprises to seamlessly deliver contextually relevant, on-brand messaging that resonates with their audiences at scale. This collaboration empowers marketers to optimize campaigns in real time, ensuring that every customer interaction is meaningful and impactful.”
Enterprises like Sherwin-Williams and Rakuten leverage MessageGears to know and understand how their customers are behaving to fully engage buyers at all stages of the journey.
SOURCE: BusinessWire