JamLoop, the technology provider making CTV more accessible to advertisers and agencies, announced the launch of Attribution for clients using their demand-side platform to buy CTV. JamLoop developed the new capability in response to customers wanting to maximize exposure to their ads with full visibility into how viewers are converting to visitors, shoppers, and buyers.
The introduction of Attribution from JamLoop gives advertisers and agencies actionable insights that move their customers through the funnel to conversion faster. JamLoop’s Attribution was developed keeping ease, customization, and conversions in mind with elegant dashboards and always-on intuitive reporting, simplifying campaign analysis. Dynamic web event tracking gives advertisers and agencies the flexibility to track the KPIs that matter most to their businesses including Conversion Rate, Cost-Per-Acquisition, and ROAS.
“JamLoop’s Attribution made the entire process of creation, optimization, and measurement so easy, ultimately leading us get the most out of our ad spend,” said Lisa Lopuck, with Jacked Up Brands, a JamLoop customer. “With JamLoop’s ability to geo-target using custom segmentation and real-time reporting for optimization, we achieved 2.1 ROAS in just one month using the data from their attribution tool.”
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“Many advertisers have not had the level of visibility into their campaigns that make them feel at ease with CTV buying, they have been limited by incomplete data or outdated data (not real-time data),” said Oksana Korsakova CMO at JamLoop. “We have always maintained high integrity in our solutions, so attribution was the next logical step in providing confidence and control when investing in CTV.”
JamLoop’s Attribution is a reporting and analytics tool that uses last-touch and multi-touch attribution modeling and customizable attribution windows to measure and report the influence of a CTV campaign on target users. Advertisers can leverage the insights from the Attribution dashboard to retarget or detarget specific audiences or buyers. The attribution reports also provide gain understanding into the frequency that users are engaging with ads and in what window of time they are converting post-view. Attribution from JamLoop also includes robust data mapping, easy set-up, ongoing support, and integration with common ecommerce platforms.
SOURCE: PRNewswire