AudienceXpress, the Comcast-owned ad buying platform, announced that it has named advertising and technology industry veteran Scott Collins as Head of U.S. Commercial Sales and Operations. In this role, Collins will oversee all aspects of AudienceXpress’ U.S. business, including management of advertising sales and revenue, business operations, and inventory optimization. He will be based in New York and report to Katy Loria, U.S. CRO of FreeWheel.
“With an extensive career in advertising media sales, as well as ad tech experience in the identity, data and advanced TV space, Scott is uniquely positioned to bring focus and advancement to AudienceXpress and its customers,” said Loria. “His sharp business acumen, focus on the customer, solutions-oriented approach to sales, and strong relationships within the ad community as well as his commitment to employee development will be incredibly valuable to us. We look forward to Scott maximizing the power of AudienceXpress’ ability to connect audiences and advertisers across all screens in the AudienceXpress footprint of 60 million U.S. households.”
Collins joins AudienceXpress from Blockgraph, where he was Executive Vice President, Client Partnerships & Sales Strategy, responsible for long-term strategy for advanced TV advertising and managing client and agency partnerships. Prior to Blockgraph, he was at AMC Networks for more than a decade, in advertising sales and strategy leadership positions. During his time at AMC, Collins oversaw the creation of the company’s data sales practice and marketing advanced audience segments across both linear and digital TV. Before joining AMC, he worked as Vice President of Cable Entertainment Ad Sales at NBCUniversal. Earlier in his career, Collins held roles at A&E, Nielsen Media Research, and CBS Television Network and is a graduate of Hofstra University.
SOURCE: BusinessWire