Clinch, a leader in dynamic ad serving and personalization, and creator of Flight Control, the Omnichannel Advertising Platform, announced that Clinch has received the Amazon Ads ad serving certification, enabling it to offer its clients automated, data-driven dynamic creative optimization in Amazon DSP.
“Applying Clinch’s dynamic ad serving and creative optimization capabilities across Amazon’s premium inventory enables another valuable outlet for our clients who want to maximize their ad investment, and deliver a highly relevant ad experience for their customers,” said Charel MacIntosh, Head of Business Development & Partnerships, Clinch. “As advertisers increasingly recognize the value of true insights-driven advertising, and Amazon’s premium inventory, the ability to merge the two offers an incredible opportunity.”
Clinch’s certification allows for the serving, optimization, and measurement of dynamic omnichannel campaigns across Amazon’s extensive global inventory, including Streaming TV (STV), online video, display, and mobile, through the Amazon DSP. Further, Clinch’s Flight Control platform offers comprehensive insight into campaign performance in real time.
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Clinch is the recognized leader in omnichannel ad serving. The company’s AI-driven dynamic personalization technology delivers custom-tailored ad experiences across all channels, driving best-in-class performance and ROI. Flight Control, Clinch’s Omnichannel Campaign Activation Platform, enables agencies and brands to manage the entire campaign lifecycle, from strategy through activation and measurement, on a single platform that makes them massively more productive, efficient, and profitable. In everything Clinch does, it automates workflows and leverages data to personalize and optimize display and video ad experiences at scale, across programmatic, CTV, social media, in-app, audio, and Digital Out of Home (DOOH).
SOURCE: PRNewsWire