Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Programmatic Advertising news this week…
Magnite and Viasat Aviation Partner to Bring Programmatic Advertising to In-Flight Screens
Magnite, the largest independent sell-side advertising company, announced a partnership with Viasat Aviation, the in-flight connectivity leader behind Viasat Ads. This collaboration brings programmatic advertising to in-flight Wi-Fi and entertainment, giving brands and ad buyers scaled access to highly engaged audiences in the sky. Built on Viasat Ads, this collaboration unlocks one of the last major offline environments as premium, addressable inventory.
In Customer Experience news this week…
The Hybrid Workforce: How the TELUS Digital and Cresta Alliance Redefines Customer Experience and Marketing Platforms
For many years, customer service and digital marketing were like two ships passing in the night. Marketing departments were mostly concerned with bringing in new customers and broadcasting the brand, while CX and contact centers were stuck on the backend, solving problems using strict scripts and complicated phone systems. When generative AI was launched, most of the businesses just patched up these divisions with standalone, shallow chatbots.
In Digital Tech news this week…
Wix and Microsoft 365 Copilot Partner to Simplify Website Creation Through AI-Powered Workflows
According to the announcement made by Wix, it is partnering with Microsoft 365 Copilot, where the website development process becomes an inseparable part of normal work routines. This means that with the help of this partnership, it becomes possible for businesses and individuals to develop, update, and maintain websites from Wix by using their natural language in the Microsoft 365 environment powered by Artificial Intelligence.
In Customer Data Platform news this week…
Databricks Enters the Marketing Industry with CustomerLake: Agentic Customer Data Platform (CDP)
Databricks, the Data and AI company, announced CustomerLake, a new agentic Customer Data Platform (CDP). CustomerLake equips marketers and data teams with a workforce of agents that continuously analyze behavior, decide, and act, delivering always-on personalized customer experiences a billion times a day. CustomerLake brings the CDP natively into Databricks, where customer data, AI models, and agents already reside.
In Digital Advertising news this week…
Teads Launches CTV Ensemble to Unify Connected TV and Omnichannel Advertising
Teads has launched CTV Ensemble, a unique tool that will help marketers plan, execute and optimize their campaigns through one platform in a multi-channel environment. As a response to the increasing fragmentation in the media consumption process, CTV Ensemble is the result of a combination of Teads’ AI, audience intelligence and identity technologies, which will allow advertisers to have a more coordinated approach in terms of their messaging on different media platforms including CTV, digital video and display among others.
Article Of The Week….
Key Leadership Skills Every Modern Digital CMO Needs to Drive Growth and Innovation in 2026
Just a few years ago, great CMO’s generally meant being a good brand builder, running efficient campaigns and maintaining strong levels of acquisition. I feel it’s fair to say the description now seems a little lacking. In short. The CMO role is different now.
This week’s roundup highlights the growing convergence of AI, analytics, and automation across the marketing landscape. For CMOs, the ability to harness intelligent insights while maintaining customer trust and operational agility will define long-term competitive success.