Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Programmatic Advertising news this week…
Madhive Launches Maverick AI Agents to Transform Local Advertising at National Scale
Madhive has rolled out Maverick AI Agents, a suite of agentic intelligence that assists advertisers in managing local advertising campaigns in a more accurate and automated way across national markets.
In Customer Experience news this week…
Avaya and avatarin Partner to Bring AI-Powered Customer Experiences Beyond the Contact Center
Avaya and avatarin are expanding their collaboration to bring AI-powered customer experiences beyond traditional contact centers and into real-world environments such as retail stores, airports, kiosks, and public facilities.
In Martech Analytics news this week…
Funnel Launches Digital Measurement Platform Combining MMM, Attribution, and Ad Platform Data
Funnel has introduced Funnel Digital Measurement, an innovative solution that supports the integration of marketing mix modeling (MMM), multi-touch attribution (MTA), and ad platform signals into a single measurement setup.
In B2B Tech news this week…
Zendesk Appoints Tifenn Dano Kwan as Chief Marketing Officer
Zendesk has named Tifenn Dano Kwan as Chief Marketing Officer. This appointment comes as Zendesk accelerates its push into creating a true Autonomous Service Workforce. Dano Kwan will oversee the global marketing organization with a specific focus on market differentiation and pipeline.
In Content Management news this week…
Templafy Launches MCP Integration to Bring Enterprise Governance to AI-Generated Documents
Templafy, a provider of an AI-driven document generation platform, is set to launch its latest product called Templafy MCP. This solution allows companies to retain control and governance of their AI-powered business documents.
Article Of The Week….
Cross-Channel Campaign Management in 2026: How Brands Deliver Unified Customer Experiences at Scale
Marketing teams spent years bragging about being ‘omnichannel’ while customers kept having disconnected experiences anyway. That is the funny part. A brand sends you a product recommendation through email in the morning, shows the same ad on Instagram in the afternoon, and then pushes a discount notification at night even after you already bought the product. Internally, the company thinks it is running a sophisticated customer engagement strategy. From the customer side, it just looks confused.
This week’s roundup highlights the growing convergence of AI, analytics, and automation across the marketing landscape. For CMOs, the ability to harness intelligent insights while maintaining customer trust and operational agility will define long-term competitive success.