Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
The Hyper-Volume Creative Dilemma: How Zappi’s Amplify AI Re-engineers the Marketing Analytics Landscape
Automated research pioneer Zappi announced the launch of Amplify AI, a predictive ad testing solution built explicitly for high-volume digital and social video campaigns.
In Customer Experience news this week…
Mediacom Communications Appoints Troy Griffin as Senior Vice President, Customer Operations and Customer Experience
Mediacom Communications announced the appointment of Troy Griffin as Senior Vice President, Customer Operations and Customer Experience. Griffin succeeds Jon Coscia, who recently announced his retirement.
In Martech Automation news this week…
Perficient Partners With Gradial to Automate Marketing Execution
Global AI and technology consulting firm Perficient has announced a co-innovation partnership with Gradial, a prominent agentic orchestration platform for enterprise marketing.
In People Based Marketing Platform news this week…
RainFocus Bridges Event Data and AI Agents with Launch of Native Model Context Protocol Support
Event marketing platform leader RainFocus has announced the launch of native Model Context Protocol (MCP) support, introducing a new “AI Agent Connectivity” capability that enables autonomous AI tools to programmatically access enterprise experiential data.
In Analytics news this week…
Guideline Unveils Verified Ad Intelligence to Track Brand Visibility Across AI Search Engines
Advertising intelligence company Guideline has launched its new “Verified Ad Intelligence for AI, ” a solution that sets the stage for brands to keep track, measure and verify their presence within generative AI and answer engines like OpenAI’s ChatGPT, Perplexity and Google Gemini, in a single structure.
In Content Marketing news this week…
Stensul Helps Enterprise Teams Govern AI-Generated Campaign Content
Stensul, the premier enterprise Governed Creation™ platform, has announced a sweeping product release designed to embed compliance and brand guardrails directly into the modern, AI-driven marketing stack.
Article Of The Week….
Data Storytelling in Marketing: How to Turn Analytics into Actionable Business Insights in 2026
Marketing teams spent years asking for more data. They got it. Every click, impression, conversion, scroll, and customer interaction now seems to land somewhere inside a dashboard. Still, boardrooms across industries are asking the same a bit uncomfortable question. If we know all this, why are decisions still so slow?