Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Customer Intelligence news this week…
Stravito Introduces MCP Server to Connect Customer Research With Enterprise AI Tools
Stravito has introduced an MCP Server designed to connect customer research with enterprise AI tools. The capability can help organizations make research insights more accessible within AI-powered workflows, allowing teams to bring customer knowledge into broader business processes and support more informed decision-making.
In Connected TV news this week…
MNTN Expands AppsFlyer Integration to Track App Installs and In-App Actions From TV Ads
MNTN is expanding its integration with AppsFlyer to help advertisers track app installs and in-app actions generated from TV advertising. The development connects connected TV campaigns with mobile app performance data, giving marketers greater visibility into how television advertising contributes to measurable digital outcomes.
In Digital Advertising news this week…
Liferay and Demandbase Team Up to Advance Intelligent Digital Experiences for B2B Marketers
Liferay and Demandbase are partnering to advance intelligent digital experiences for B2B marketers. By bringing digital experience capabilities together with account and buyer intelligence, the collaboration can help organizations create more relevant experiences based on customer and prospect signals across the B2B journey.
In B2B Marketing news this week…
Marketbridge and Clay Launch Joint GTM Framework to Accelerate Speed-to-Lead for Enterprise Organizations
Marketbridge and Clay have launched a joint go-to-market framework focused on improving speed-to-lead for enterprise organizations. The approach brings together data, automation, and GTM workflows to help revenue teams identify opportunities more quickly and create greater alignment between marketing activity and sales execution.
In Customer Relationship Management news this week…
Orchestrating Real-Time Rewards: How the Merkle and Talon.One Partnership Redefines Modern CRM and Marketing
Merkle and Talon.One are partnering to bring real-time rewards into modern CRM and marketing strategies. The collaboration highlights how brands can connect customer data, loyalty programs, and personalized incentives to create more responsive engagement across the customer lifecycle.
Article Of The Week….
What Are the Benefits of an Integrated AdTech and MarTech Stack in 2026?
Marketing technology has solved one problem and quietly created another. Brands now have more tools to reach, understand and retain customers, yet those tools often know very little about what the others are doing. An ad platform sees a click. The CRM sees a purchase. The email platform sees an open. Somewhere between them, the customer gets lost.
This is precisely why the value of an AdTech & MarTech stack integration is getting increasingly difficult to ignore in 2026. An integration can help collect customer data, improve targeting, avoid unnecessary manual tasks, and provide marketers with a much more realistic understanding of what makes a conversion happen. Most importantly, however, an integration will make the customer journey seamless.