FreeCast, Inc. , a next-generation streaming media Platform-as-a-Service (PaaS) company, announced its launch on investor social media platform Stocktwits. In addition to committing to share announcements and news on the platform, the company is also investing in advertising for greater visibility to retail investors.
This embrace of Stocktwits and the broader retail investor community follows FreeCast’s March 10th listing on the Nasdaq stock exchange. Since then the company has highlighted the role of the markets and the associated information environment that comes with the reporting and disclosure requirements of being a public company. Given the importance of integrating that financial perspective into the company’s overall story, FreeCast is making a deliberate effort to speak not only to traditional financial industry professionals, but also to retail investors.
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Stocktwits users can now follow the company on the platform by adding FreeCast to their watchlist. Across Stocktwits and other social media channels, company news will be posted with the cashtag $CAST. Followers of the company will have breaking access to the company’s press releases and other key announcements, news coverage, and first-party research from FreeCast.
FreeCast CEO William Mobley discussed the company’s philosophy on investor relations: “We’re a B2B business, a middleware provider, so understanding the financial side of our business is a big piece of our story, more significant than for a lot of the consumer-facing streaming brands. The information environment, as a public company, thus has a huge impact, and we want to take advantage of that. For many firms, the IR function is just talking to Wall Street and finance guys. That’s not our approach, we want to make sure we’re reaching the investing public just as much, if not more so.”
SOURCE: Businesswire