Full Circle Insights has officially launched ABM Performance, an advanced account-based marketing (ABM) tracking solution designed to operate natively within Salesforce. The innovative solution is tailored to foster alignment between sales and marketing teams, enabling them to elevate their ABM strategies and drive measurable results.
ABM Performance integrates seamlessly with ABM intent tools, providing comprehensive visibility into both person-level and account-level data within Salesforce. This streamlined integration empowers sales and marketing teams to make informed, data-driven decisions on high-value accounts, ultimately fueling growth and improving ROI.
“For too long, marketers have struggled with the critical role of sales adoption in ABM success. Full Circle ABM Performance will align sales and marketing teams and empower them with a shared framework rooted in the Forrester Revenue Waterfall,” said Jacek Materna, CEO of Full Circle Insights. “This alignment ensures every account’s journey is visible, actionable, and drives results.”
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Built around the Forrester Revenue Waterfall™ methodology, ABM Performance delivers actionable insights that allow teams to identify and close gaps in their ABM strategies, accelerate pipeline velocity, and craft a seamless buyer journey.
One of ABM Performance’s standout features is its ability to track, store, and analyze historical data directly within Salesforce. This capability enables B2B marketers to compare ABM funnel metrics across different time periods, optimizing marketing spend and improving overall efficiency.
The solution integrates intent data from leading providers such as Bombora, Demandbase, and 6sense, allowing users to accurately track campaign attribution and account activation. This comprehensive approach supports marketers in monitoring target account progress from selection to closed/won deals.
“ABM isn’t just about targeting the right accounts. Success demands that sales teams are fully engaged and equipped with data they can act on,” added Materna. “ABM Performance ensures that marketers and sales professionals work hand-in-hand to close deals faster and smarter.”