Highwire PR, a high-impact communications and marketing partner for global technology and healthcare companies, announced that Margaret Cote has joined the company as Head of Insights and Analytics. In this role, she will work across practice groups offering strategic opportunities for data-driven decision-making, combining Highwire’s deep category expertise with specialty analytics.
“We knew immediately that Margaret’s passion for problem-solving was just as valuable as her deep experience in data and analytics,” said Highwire Principal Carol Carrubba. “At a time when AI is unlocking a new innovation cycle, Margaret is the perfect leader to think boldly and build a function that drives exceptional business impact for our clients and establishes Highwire as the top agency for audience and communications analytics.”
Cote will expand the agency’s audience analytics capabilities including enhancing analysis around earned and owned content to inform strategy. Her expertise will help Highwire continue to present new opportunities for brands to drive higher-impact communications and connect the dots to business impact. Cote will focus on upskilling current talent to bring forward existing account knowledge and plans to build a team of dedicated data and analytics experts.
“I see a huge opportunity to pair Highwire’s deep technology and healthcare industry expertise with data-based insights in a meaningful way for brands,” said Cote. “Too often, data-informed insights are missing at the outset of a program, and analytics are only applied after the fact. Having data-based strategy end-to-end, from planning and activation to measurement and learning means clients unlock new and bigger opportunities and see a greater return on their investments.”
Cote joins Highwire with extensive agency and media experience leading robust analytics and intelligence programs. She most recently served as SVP, Analytics and Intelligence Lead for Weber Shandwick where she successfully supported launching new products and informed business initiatives across highly competitive markets with insightful data. Previous roles include Director of Insights at Havas Media Group and Senior Manager, Advertising, Insights and Research at the Boston Globe. With over two decades of experience, she has a track record of designing analytics offerings and orchestrating high-impact programs for clients.
Highwire’s roster of clients spans standouts in high-growth enterprise technology, cybersecurity, digital health, financial services, and energy and sustainability companies.
SOURCE: GlobeNewswire