Inspired Thinking Group (ITG), the AI-enabled, agile content business, has announced the appointment of industry veteran Ian Hudson as its new Chief Production Officer, responsible for leading the creation of content across ITG, and its Capture Studios facility.
After five years as Head of Operations EMEA at Tag, Hudson joins ITG at an exciting time for the business, which has recently expanded its US operation significantly with the acquisition of PureRed in February.
He will now take charge of ITG’s global content creation model, ensuring consistent, high-quality delivery for world-renowned clients such as Microsoft, Walgreens, KFC, Heineken, Samsung and PUMA.
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Hudson will oversee ITG’s content teams globally, including its offshore capabilities in South America and Asia, as well as Capture Studios, which supports leading brands to create smarter video and imagery through facilities ranging from Virtual Production, XR, and automated shoots to bespoke set builds, an Infinity Cove, and its own development and lifestyle kitchens.
“We believe that the challenges brands are facing around content go deeper than the need to deliver greater volume,” says Andrew Swinand, CEO of ITG. “To cut through the noise requires content that’s smarter and more personalized, tailored to each channel to provide a seamless experience wherever customers interact. Ian’s expertise will be instrumental in ensuring every piece of content we create is of the highest quality and designed to maximize impact with each individual customer.”
SOURCE: PRNewswire