MGID, a global advertising platform, has announced a strategic partnership with Integral Ad Science (IAS), a leading global media measurement and optimization company. This collaboration enhances MGID’s ability to deliver transparent, high-performing advertising campaigns, while replacing the recently discontinued Oracle Moat solution with IAS as its trusted third-party measurement partner.
The integration of IAS’s advanced technology into MGID’s ecosystem will provide advertisers with real-time visibility into key metrics such as ad viewability, brand safety, suitability, and invalid traffic. This data-driven insight empowers advertisers to better understand campaign performance and optimize across MGID’s expansive native advertising network.
“We’re excited to welcome IAS as our new ad measurement and optimization partner,” said Sergii Denysenko, CEO of MGID. “With Oracle exiting the ad tech space, it was crucial for us to partner with a company that shares our commitment to transparency, quality, and performance. IAS’s cutting-edge technology gives our advertisers continued confidence in the integrity of their campaigns while providing precise insights to optimize results and protect brand integrity.”
Also Read: Magnite Launches Next-Gen SpringServe, Unifying Its CTV Ad Server and Streaming SSP to Drive Smarter Monetization
With IAS now embedded into MGID’s platform, advertisers will gain access to comprehensive measurement tools that assess attention, reach, frequency, and fraud detection. These capabilities will allow for more accurate campaign optimization and ensure each ad impression delivers maximum value in a secure and effective media environment.