Nextdoor and Freshpaint have unveiled a new integration that allows healthcare organizations to quantify the impact of hyperlocal advertising campaigns in the real world, without compromising patient privacy and security.
This integration brings Nextdoor’s Ads Manager together with Freshpaint’s privacy-safe customer data platform allowing healthcare marketers to connect neighborhood advertising performance all the way through downstream patient results like booked appointments, completed visits, and new patient acquisition.
Leverage Nextdoor’s hyperlocal audience reach with Freshpaint’s healthcare-specific data platform and the partnership gives healthcare organizations with more in-depth attribution insights beyond just clicks and form submissions. The platform aims to enable marketing teams to more accurately measure what local campaigns, service lines and geographies are leading to quantifiable patient growth.
Greater local reach to verified household decision makers. Granular neighborhood level attribution based on both campaign as well as ZIP code. Built-in protect health information (PHI) through server side collection of data and workflows with governance.
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A single view of the patient acquisition funnel from neighborhood level exposure to completed actions. In an era of rising localized, bottom-up outreach and performance-based marketing strategies, this alliance intends to meet the industry demand for privacy-safe measurement services.
“Healthcare marketers shouldn’t have to trade off between performance and privacy,” said Jason Powers, Vice President of Product at Freshpaint. “By turning hyperlocal advertising into a true performance channel with Nextdoor, we’re empowering healthcare organizations to see exactly which neighborhoods and campaigns lead to patient actions – so they can measure what’s working and improve performance, without compromising privacy.”
The collaboration also highlights the growing importance of community-based digital engagement in healthcare marketing. Nextdoor’s platform focuses on verified neighborhood connections, allowing healthcare organizations to engage with audiences based on real residential locations rather than generalized demographic targeting.
“Healthcare is deeply personal, and the decisions patients make start close to home – with neighbors, local recommendations, and trusted community conversations,” said Michael Kiernan, Chief Revenue Officer at Nextdoor. “Nextdoor is the only platform that reaches 110 million verified neighbors at their real addresses, which means healthcare advertisers aren’t just buying impressions, they’re reaching actual household decision-makers in the specific neighborhoods they serve.”