Tealium, the leading intelligent real-time data streaming platform, announced new product innovations, including AIStream and Consent 2.0, to allow global enterprises to accelerate AI outcomes and better adapt to changing data privacy requirements.
Tealium’s AIStream™ fuels AI models with high-quality data which empowers enterprises with enhanced predictive insights. As a real-time data orchestration platform, AIStream™ enables data labeling, transformation, and enrichment within the streaming pipeline before it reaches the data warehouse. This ensures AI models are trained on consented, cleaned, and enriched data while also activating AI-driven insights back into the real-time customer experience (CX) layer. With built-in identity resolution and privacy enforcement at every customer touchpoint, AIStream™ helps businesses maximize AI potential while maintaining compliance and control.
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For instance, global hospitality company, Barceló Hotel Group, is leveraging Tealium for its AI initiatives to better serve its customers through next-best actions.
“Barceló leverages Tealium to capture user navigation data in real-time, enabling our decisioning algorithms to deliver the next-best offer while simultaneously informing our Call Center,” said Marina Amer, Analytics & Visualization Manager at Barceló Hotel Group. “This integration enhances the customer experience by providing more personalized and timely interactions.”
SOURCE: GlobeNewswire