Vistar Media, the leading global provider of programmatic technology for out-of-home (OOH) media, announced that it has been included in AdExchanger’s prestigious 2024 Programmatic Power Players list which recognizes the top agencies and strategic tech partners in the digital advertising industry. Vistar Media has been recognized for the second year in a row for its complete suite of OOH and digital out-of-home (DOOH) offerings.
“It’s thrilling to be recognized by AdExchanger not just once, but two years in a row on their Programmatic Power Players list,” said Leslie Lee, SVP, Marketing at Vistar Media. “This recognition highlights our strong impact on the OOH industry and our deep commitment to delivering top-notch software to our partners. AdExchanger is a major authority in the ad tech field, and it’s exciting to be leading the charge of advancing out-of-home tech solutions alongside other top innovators in media.”
AdExchanger editors evaluated hundreds of submissions from across the globe and selected its top 50 Programmatic Power Players based on the strength and breadth of their offerings, documented case studies, and client references.
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In addition to this achievement, 2024 has already been a pivotal year at Vistar. Not only did Vistar recently announce the true globalization of its demand-side platform (DSP), enabling any buyer, from any corner of the world, to seamlessly connect with and purchase advertising space on any DOOH screen from a single account, but it also announced the acquisition of ADstruc, a traditional OOH planning and buying software. As ‘the home of out-of-home,’ this acquisition completes Vistar’s commitment to the industry and broadens its scope from a programmatic DOOH technology provider, to a true OOH media company.
SOURCE: GlobeNewsWire