G2, the world’s largest software marketplace, has launched new innovations to help software vendors reach more buyers and enhance purchasing decisions. Key updates include expanded syndication partnerships with AWS, Azure, and Ramp, allowing G2 reviews to be displayed in more platforms where buyers evaluate software. The new partnership with Ramp integrates G2 reviews into its Vendor Search Tool, helping businesses make informed procurement decisions. Additionally, G2’s in-app review collection tools generate three times more reviews per month than traditional email requests, improving the availability of verified user feedback.
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The company is also expanding its Early Access program for Review Managed Services, providing vendors with a streamlined approach to review generation. “At G2, we strive to be the most trusted data source in the age of AI for informing software buying decisions,” said Godard Abel, co-founder and CEO of G2. “Through review syndications and in-app review collection, G2 reviews will be collected and published anywhere and everywhere you go for software.” These updates empower software vendors to connect with buyers at critical decision-making moments, improving transparency and accelerating the software selection process.