Sprout Social has introduced its AI-powered social intelligence platform designed to help organizations transform real-time social conversations into actionable business insights at scale. At the center of the launch is the expansion of Trellis, Sprout’s proprietary agentic AI engine, which will be integrated across Publishing, Listening, Smart Inbox, and Reporting beginning in July. The platform also introduces Trellis Studio, a dedicated environment for building custom AI workflows tailored to specific business goals and operational needs.
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“Social is the fastest reflection of what people are thinking and feeling, yet most organizations lack the infrastructure to act on that data in real time,” said Scott Morris, CMO of Sprout Social.To help companies identify new consumer trends, deepen customer engagement, automate social ROI and boost genuine brand advocacy through AI insights. Per Sprout research, 71% of marketing directors say by 2029 social data will replace standard market research as a defining factor in enterprise strategy. By utilizing real time social signals and AI analysis Sprout “aims to turn fractured social data into speedier, more strategic enterprise-wide decision making”.