Tag: Analytics

Media Radar

MediaRadar Set to Lead Competitive Ad Intel Market with Enhanced Capabilities Across Streaming TV and Cross-Media Measurement

Iterable

Iterable Unveils Iterable Nova™ A New AI Agent to Power Moments-Based Marketing

DoubleVerify

DoubleVerify Strengthens AdTech Ecosystem, Makes Strategic Investment in FirstPartyCapital to Drive Industry-Wide Innovation

CleverTap & Infobip partner to enhance omnichannel RCS messaging

CleverTap & Infobip partner to enhance omnichannel RCS messaging

Kinetiq and DAIVID Partner to Revolutionize TV Advertising Performance with AI-Driven Insights

Kinetiq and DAIVID Partner to Revolutionize TV Advertising Performance with AI-Driven Insights

CMOFirst’s Weekly Roundup: Discover the Most Recent News From Nielsen, Adobe, ResultsCX, Amagi, Vidmob and more!

CMOFirst’s Weekly Roundup: Discover the Most Recent News From Nielsen, Adobe, ResultsCX, Amagi, Vidmob and more!

Wunderkind Expands Autonomous Marketing Platform with Wunderkind Analytics & WunderkindAI

Wunderkind Expands Autonomous Marketing Platform with Wunderkind Analytics & WunderkindAI

Samba TV Appoints Zac Pinkham to Senior Vice President of International to Accelerate Growth and Expand Market Share Across EMEA and APAC

Samba TV Appoints Zac Pinkham to Senior Vice President of International to Accelerate Growth and Expand Market Share Across EMEA and APAC

Comcast’s Universal Ads Names Measured as Strategic Incrementality Measurement Partner to Drive Performance and ROI Across Premium Video Advertising

Comcast’s Universal Ads Names Measured as Strategic Incrementality Measurement Partner to Drive Performance and ROI Across Premium Video Advertising

Vidmob and Objective Platform Announce Strategic Partnership to Integrate Creative Data into Marketing Mix Modeling

Vidmob and Objective Platform Announce Strategic Partnership to Integrate Creative Data into Marketing Mix Modeling