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CMOFirst’s Weekly Roundup: Pipedrive, PubMatic, Stensul, ZoomInfo, Plume, Snapchat, ServiceNow, LiveRamp & More!
Breaking the Dashboard Barrier: Snapchat Launches Official Ads MCP Server to Bring AI Agents into Campaign Management
Nielsen to Acquire DoubleVerify, Reshaping Media Intelligence
Wunderkind Partners with Cordial to Integrate Autonomous Marketing and Cross-Channel Customer Engagement
EZ Texting Launches AI Assistants for SMS Marketing: Send texts, run campaigns using ChatGPT, Claude or any famous AI Tool
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Featured Articles
Benefits of Integrating CRM and MarTech Platforms: How Unified Data Drives Smarter Marketing in 2026
Digital Summit Minneapolis 2026: The smartest room in marketing for what is now and next
Overcoming Data Silos with a Modern MarTech Architecture: A Blueprint for Unified Customer Intelligence in 2026
Affiliate Summit East 2026: Where the Partnership Universe Actually Comes Together
The Role of Machine Learning in Personalized Customer Journeys: Driving Smarter Engagement in 2026
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Quick Bytes
Nielsen to Acquire DoubleVerify, Reshaping Media Intelligence
Pipedrive Acquires Outfunnel to Unify CRM and Marketing Automation
LiveRamp Expands Cross-Media Intelligence to Measure Meta and Multi-Channel Campaign Performance
DriveCentric Launchs AI-Powered Service CRM
Mitgo Ventures Launches Publisher Investment Program to Back Affiliate Marketing Businesses
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Featured Interviews
Women in Marketing. Episode 3. feat. Pooja Dey Director of Product Marketing @ Sage & Kavita Patel @ Way Media
Women in Marketing. Episode 2. feat. Rachel Roundy Fmr. Sr Global Demand Generation Manager- Revenue Marketing @ Intel & Kavita Patel @ Way Media
Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
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Anura and Swaarm Partner to Deliver a Fraud-Free, Performance Marketing Solution to Scale Smarter
Real Chemistry Deepens Media and Technology Edge With Acquisition of Greater Than One
StackAdapt Launches Snowflake App via Cortex AI for First-Party Data in Ad Campaigns
Blockgraph Builds on OnDemand Platform Success with Launch of Collaborative Insights and Geo-Based Audiences
Semrush Named Leader in SEO Solutions Analysis
Measured Launches Omnichannel Media Planning Tool Powered by Causal Media Mix Modeling
Alliant Bolsters People-Based Marketing with AnalyticsIQ Acquisition
Alteryx Appoints Michelle Huff as Chief Marketing Officer to Accelerate Brand Growth
Analytic Partners Launches New Testing Capabilities with Agile Learning Tool
Notified Unveils IR Assistant IRIS, Upgraded Client Experience at CIRI 2025
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