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Madhive Introduces Fraud-Free Guarantee to Safeguard Local Advertisers
AdLib and Octane11 Launch Composable B2B Media and Measurement Solution
Contentstack Delivers Industry-First Real-Time Audience Insights Native in CMS
AdLift Inc. Launches New Tool ‘Tesseract’ The World’s First AI-Powered Brand Visibility Platform for the Era of Large Language Models
IAB Tech Lab Launches the Containerization Project to Enable Next Generation Infrastructure in the Programmatic Supply Chain
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Featured Articles
Optimizing PPC Campaigns Using Call Data in GA4
Why the Gartner Marketing Symposium/Xpo™ 2025 Is a Must-Attend for Leaders Shaping the Future of Marketing
Building Brand Loyalty Through Ecosystems: A Marketing Perspective
The Ultimate Framework for Measuring Marketing ROI in 2025
Everything You Need to Know About Programmatic I/O Event 2025
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Quick Bytes
Madhive Introduces Fraud-Free Guarantee to Safeguard Local Advertisers
HCLSoftware Unveils HCL Unica+, AI MarTech Platform for the Intelligence Economy
Penlink Launches VIA, A Generative AI-Powered Visual Intelligence Platform
Catchpoint Enhances Mobile App Monitoring with OpenTelemetry-Based Native RUM
Alliant Unveils Custom Audience Solutions to Amplify Social Influencer Reach Across Channels
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Featured Interviews
Metric-Focused Leadership: The New Playbook for Marketing Visionaries
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
The Urgency to Utilize Digital Experience Platform in 2022
Elevating Customer Experience with Digital Experience Platforms
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video advertising
Creatify Crosses $9M ARR, Raises $15.5M Series A to Launch the First End-to-End AI Ad Agent for Video
AdOmni and LiveRamp Partner to Unlock Cross-Screen Attribution for CTV, OLV, and DOOH Campaigns
MidOcean Partners Acquires GSTV, a Leading Retail Media and Digital Video Advertising Network
OpenAP Launches Open Identity for Unified Streaming IDs
Roblox Launches Rewarded Video Ads, Partners With Google to Scale Immersive Advertising
Comcast’s Universal Ads Names Measured as Strategic Incrementality Measurement Partner to Drive Performance and ROI Across Premium Video Advertising
Stingray & Vistar Media Launch In-Store Video Ads in Canada
Oxford Road and Veritone One Combine to Create World’s Largest Podcast Agency and a Market Leader in Creator-Based Video Advertising
TF1 PUB Strengthens Its Programmatic Advertising Offering by Partnering With Magnite
Former NBCU Ad Sales Exec Krishan Bhatia Joins Amazon
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