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News
The Relevancy Revolution: How Yobi and Rain’s Behavioral AI Alliance Challenges Traditional Programmatic Advertising
Pathformance and Reveal Enhance Advertising Measurement Capabilities
Sprinklr Launches Solution to Measure AI-Driven Brand Perception
The Trade Desk Appoints Sarah Gavin as Chief Marketing Officer, Executive Vice President
CMOFirst’s Weekly Roundup: Discover the Most Recent News From Affinity, Comcast, Infidigit,Semrush, Synup, Cresta & More!
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Featured Articles
Digital Summit Denver 2026: Where Marketers Stop Guessing and Start Executing
Voice Search Marketing Strategies in 2026: How Brands Optimize for the Next Era of Search
CMO Guide to Implementing Artificial Intelligence: Building Smarter Marketing Strategies in 2026
2026 ANA Masters of B2B Marketing Conference: Where B2B Marketing Stops Acting Small
Cross-Channel Campaign Management in 2026: How Brands Deliver Unified Customer Experiences at Scale
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Quick Bytes
Pathformance and Reveal Enhance Advertising Measurement Capabilities
DoubleVerify Expands Brand Suitability Tools for Audio Advertising
Vidmob Launches Vidmob360 to Inject Creative Intelligence Layer Across AI Ecosystems
Comcast Advertising Partners with Affinity Solutions to Deliver Purchase-Based Precision to TV Campaigns
Decagon Launches Duet Autopilot to Introduce Self-Improving AI to Customer Experience
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Featured Interviews
Women in Marketing. Episode 3. feat. Pooja Dey Director of Product Marketing @ Sage & Kavita Patel @ Way Media
Women in Marketing. Episode 2. feat. Rachel Roundy Fmr. Sr Global Demand Generation Manager- Revenue Marketing @ Intel & Kavita Patel @ Way Media
Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
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May 2025
INMA launches Advertising Initiative aimed at demystifying opaque digital ecosystem
Imagine Launches Cutting-Edge Digital Lab
Microsoft Launches the Agent Store: A Centralized Hub to Build, Publish, and Discover AI Agents in Microsoft 365 Copilot
Wix Acquires Hour One to Boost Generative AI Expertise and Accelerate Innovation in Digital Content Creation
HH Global launches Nuevo: A game-changing creative agency built for the future of brand marketing
Assembly Unveils Updated Marketing Mix Modeling App to Enhance Campaign Performance
800.com Adds GA4 Integration to Connect Call Tracking with Website Conversions
CMOFirst’s Weekly Roundup: Discover the Most Recent News From Databricks, GRIN, Vistar Media, Creatio, Twilio and more!
Publicis Groupe Acquires Captiv8 to Create the World’s Most Connected Influencer Marketing Platform
StackAdapt Expands Partnership With Samba TV to Power Smarter CTV and Digital Advertising in Australia
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