Datawrkz (a Nazara company), a specialist provider of advertising technology solutions, is excited to announce that advertisers can now access Amazon-owned audiences and inventory via its self-serve demand-side platform, Vizibl.
This makes Vizibl one of the first DSPs to give advertisers and agencies self-serve access to intent, behavioral, and demographic data available through Amazon. Vizibl is also able to tap into inventory from an extensive array of Amazon-owned/operated websites and applications including Streaming TV, Twitch, and IMDB.
Advertisers and Agencies get a range of benefits from this integration:
Not reliant on third-party cookies: Advertisers can utilize Amazon’s first-party data, meaning they no longer have to be dependent on third-party cookies to achieve their advertising objectives.
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Precise targeting: With audience engagement insights from Amazon, advertisers now gain access to precise targeting based on intent, purchase history, demographics, look-alike audiences, and in-market audiences.
Simplicity: With most of the massive array of Amazon campaign parameters pre-configured for effectiveness by Datawrkz’s experts, setting up and running display and video campaigns becomes a simple task.
Prabhu Eswara, Head of Vizibl DSP at Datawrkz commented, “This is a game changer for advertisers. With no minimum spend requirements and no long-term contracts, advertisers can now effectively run their marketing campaigns to precisely target the right audiences across the web through connected TV, banner, video, and audio ads.”
Senthil Govindan, the CEO of Datawrkz added, “This release further showcases Datawrkz’s strengths in democratizing ad tech and bringing powerful functionality and expertise to the fingertips of mid-market brands and agencies. The launch of Vizibl’s Amazon integration is a huge benefit for this segment which would otherwise not have been able to access Amazon’s audiences and inventory. ”
SOURCE: BusinessWire