Mindtickle, the market-leading revenue productivity platform, announced the appointment of veteran marketer Joan Jenkins as Chief Marketing Officer. This strategic move is part of the company’s continued growth momentum driven by new product innovations, market leadership, AI advancements, and significant customer wins and expansion.
With over two decades of marketing experience, Jenkins brings expertise in leading high-performance teams and fueling growth for innovative companies. Before joining Mindtickle, she was the CMO at Blueshift and held executive positions with several industry-leading companies, including Druva, Informatica, Oracle, and Cisco. As Mindtickle’s CMO, Jenkins will be essential in driving customer outcomes and increasing market adoption of Mindtickle’s revenue productivity platform.
“We’re at an incredible inflection point in sales and revenue enablement, and customers are seeing increased business results from investments in this area,” said Jenkins. “Mindtickle has consistently led the way in offering cutting-edge solutions for revenue productivity. I am thrilled to collaborate with the team to drive exponential growth and exceptional customer experiences.”
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Jenkins’ appointment comes at a time when marketing has become a key stakeholder in evaluating and buying revenue enablement solutions. According to Mindtickle’s CRM, there was a 367% rise last year in CMOs and Product Marketing leaders becoming a part of buying committees for revenue productivity solutions like Asset Hub and Digital Sales Rooms (DSRs). In the financial year 2023-2024, these two solutions saw a 74% increase in customers while new ARR bookings grew by 233% YoY.
“As companies continue to utilize sales enablement tools to increase revenue productivity and close more deals, Mindtickle continues to stand at the forefront of the industry with innovative product updates and strategic acquisitions designed to provide more usability for its customers,” said Eric Anderson, President of Mindtickle. “With the addition of Joan’s expertise in demand generation, brand, product marketing, and customer marketing to our team, Mindtickle is positioned to enter its next growth phase as a leader in revenue productivity.”
In 2023, Mindtickle focused on updating and expanding its platform to provide a holistic revenue productivity platform to enable revenue teams on every level – from sales training to buyer enablement. Part of this mission was driven by acquiring EnableUs, a buyer enablement provider, to expand its Digital Sales Rooms offering and provide a more efficient and personal B2B buying experience. Following the acquisition, Mindtickle turned to building out its suite of generative AI offerings with Mindtickle Copilot, designed to help revenue organizations analyze team performance, deliver targeted coaching, and close more deals.
As proof of its exponential, continued growth, Mindtickle furthered its standing as the industry’s foremost thought leader through the following:
- The release of its third annual State of Sales Productivity Report, which analyzed activity from more than 400 Mindtickle customers and allowed organizations to benchmark themselves against best-in-class revenue enablement programs.
- Forrester Sales Readiness Solution Wave: Mindtickle was named as a leader in Forrester’s first-ever Sales Readiness Solution Wave.
- 2023 Brandon Hall Group Excellence in Technology Awards: Mindtickle won Gold for Best Advance in Sales Enablement and Performance Tools in the Brandon Hall Awards.
- Deloitte India Fast 50: Mindtickle was named in Deloitte India’s Fast 50 list for MarTech.
SOURCE: BusinessWire