Captify, the leading provider of real-time audiences and insights fuelled by Search Intelligence, announced the appointment of industry leader Jane Wolfson to the position of President, International. In this newly created role, Wolfson will oversee Captify’s commercial business outside of North America, including responsibility for the commercial teams in the UK and Australia. Wolfson, who will be based in London, will start her role on 17th September, and report directly to Captify CEO, Mike Welch.
Wolfson brings a wealth of leadership experience in the digital advertising industry, most recently serving as Chief Commercial Officer at Hearst UK, where she was responsible for leading the commercial arm of Hearst UK and Hearst Global Solutions, driving advertising revenue and media partnerships across 20 iconic multi-platform brands. She has held a number of leadership positions including at media agency Initiative, part of IPG Group. In 2020, she was named as one of Ad Age’s 20 Women to Watch in Europe and has been recognised in Campaign’s Top 10 Commercial Chiefs.
In addition to this vast industry experience, Wolfson also holds a number of volunteer and charity focused roles both inside and outside the industry, including serving as the current chair of the PPA Next Generation Board, on the NSPCC Childline board, as well as sitting as a Board trustee for Ovarian Cancer Action. She is also a member of WACL (Women in Advertising and Communications), and will be a judge for Campaign’s upcoming Media Week Awards.
Also Read: Data Axle Powers Marketing Evolution Fueled by Audience360™
Wolfson joins Captify on the heels of former InMobi ANZ Country Manager Jaclyn Hadida’s appointment as the new Managing Director for Captify Australia. Hadida will now report directly to Wolfson.
SOURCE: BusinessWire