Versium, a leading provider of data technology solutions, and global audience engagement powerhouse Resulticks announced a partnership that brings Versium’s best-in-class audience data to Resulticks’ multichannel marketing solution Marketing Star. This strategic collaboration makes it easier for lean marketing teams to deploy and analyze highly targeted customer experiences – all within the Versium REACH platform.
Part of Resulticks’ suite of audience engagement solutions, Marketing Star is a multichannel marketing platform offering the automation capabilities of RESUL but designed for SMBs. The solution presents an intuitive, unified interface for users to create, launch, and measure targeted campaigns and automated multichannel audience engagement programs.
The new partnership will bring Marketing Star’s direct marketing capabilities to Versium REACH customers, providing multichannel activation as part of their REACH subscription. Rolling out to customers starting today, Marketing Star’s Essentials plan will be included in every REACH subscription.
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“SMBs are feeling the pressure to reduce marketing budgets and resources, and managing and integrating a bloated tech stack presents a significant challenge for these businesses,” said Dillana Lim, CEO of Versium. “Our integration with Marketing Star delivers a turnkey solution that meets the unique needs of SMBs. Now, Versium REACH users can seamlessly cleanse, enrich and activate their data through Marketing Star to support sophisticated, data-driven multichannel strategies. With this integration, customers can leverage Versium data services and launch multichannel campaigns directly into Marketing Star for maximum efficiency and impact.”
Streamlining Audience Engagement Through a Unified Solution
The integration of Marketing Star within Versium REACH eliminates the need for multiple tools by consolidating audience management processes. Key features include:
- Centralized Data Management: Streamline data cleansing, enrichment and augmentation to optimize engagement efficiency and impact.
- Multichannel Activation: Effortlessly deploy campaigns across multiple channels with advanced segmentation and targeting capabilities.
- Real-Time Performance Tracking: Monitor campaign and channel performance with precise analytics.
By unifying these capabilities, the Versium REACH and Marketing Star integration provides a comprehensive solution to maximize audience engagement while alleviating the challenges of managing disparate marketing tools.
SOURCE: Businesswire