Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, announced the launch of Prebid Insights, a new, publicly available analytics dashboard designed to provide the Prebid community with a clearer view into how Prebid is evolving across the web.
Built in partnership with Burt Intelligence, the leading intelligence platform for digital media companies, Prebid Insights aggregates data from Prebid instances running across hundreds of thousands of sites. The dashboard surfaces key metrics such as the most commonly used Prebid versions, the most downloaded bid adapters and modules, and adoption trends over time.
Prebid Insights is now embedded on the Prebid.org and offers publishers, SSPs, developers, and the broader ad tech community a simplified, free alternative to gain access to ecosystem-wide data and insights.
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“Transparency and collaboration are at the heart of what we do at Prebid.org, and Prebid Insights reflects our continued commitment to empowering the ecosystem with open, actionable data,” said Mike Racic, President of Prebid.org. “With Prebid Insights, we’re giving the community a powerful new lens into the various ways Prebid is being adopted and implemented.”
The Prebid Insights dashboard will continue to evolve over time, with ongoing updates planned to improve visibility into the Prebid ecosystem. Whether you’re a publisher looking to benchmark your setup or a developer tracking adoption trends, Prebid Insights is designed to be a resource for data-driven decision making across the industry.
SOURCE: GlobeNewswire