Adobe has developed a new Artificial Intelligence (AI) solution to improve the visibility of brands. Leveraging AI, the solution is meant to help companies make sure their content is correct and reliable and that it can be found on platforms powered by AI. Moreover, it aims at increasing direct interaction with customers. Whereas AI bots and browsers are becoming consumers’ favorite channels of discovery, Adobe points out the increasing necessity of brands not only managing the content but also the context as its latest figures indicate an increase of 269% year-over-year in AI-driven traffic to U.S. retail sites.
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The solution operates through an “experience flywheel” model—sense, generate, reach, and learn—enabling continuous optimization of brand presence across AI and owned channels. Built on Adobe Experience Manager, it introduces agentic tools like Brand Experience Agent, Content Advisor Agent, and Brand Governance Agent to streamline content creation, governance, and compliance. Enhancements to Adobe Commerce and new LLM-based applications further extend brand reach into AI interfaces. “There is a new intermediary between brands and their customers, and unlike every one that came before it, this has the ability to reason,” said Loni Stark. Meanwhile, Vanguard emphasized responsible AI adoption to maintain client trust.