Nexxen, the advertising technology platform powered by unique data and media, announced a partnership with Unity, the world’s leading game engine, delivering new AI-resilient and non-cookie-dependent video scale to advertisers and agencies. Now integrated into Nexxen’s platform, Unity’s in-app mobile supply expands buyers’ access to premium mobile environments and gaming inventory through its demand-side platform (“DSP”), Nexxen DSP, as well as third-party DSPs.
By bringing Unity’s premium inventory into Nexxen’s platform, brands and agencies can seamlessly extend their video footprint into high-attention mobile contexts – alongside existing Connected TV (“CTV”), digital and other cross-screen investments – without adding new tools or workflows. Unlike traditional, cookie-based web inventory, in-app mobile environments rely on deterministic signals, ensuring this supply is durable and addressable, even as AI reshapes browsing and traditional identifiers decline.
“The traditional web is becoming less predictable, from signal loss to AI-driven behavior shifts,” said Chance Johnson, Chief Commercial Officer, Nexxen. “By integrating Unity’s in-app inventory into Nexxen’s platform, we’re unlocking video reach through our DSP and others that’s not just resilient, but designed to bring brands where attention is actually landing – ultimately future-proofing their strategies.”
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“Mobile in-app gaming represents a powerful way to reach consumers when they’re truly engaged – on the go, at home or when they’re second screening and playing a mobile game while watching TV,” said Chris Feo, SVP, Programmatic, Unity. “Our partnership with Nexxen makes it easier for marketers to treat mobile in-app gaming as a must-buy premium channel, extending their video strategies into high-attention environments and driving better outcomes for their brands.”
SOURCE: Nexxen