Optimizely has disclosed a strategic technology partnership with Deloitte Digital to help brands update their digital experience delivery using AI personalization, experimenting, and scalable marketing transformation strategies.
This partnership merges Optimizely’s digital experience platform functionalities with Deloitte Digital’s transformation, customer experience, and marketing operations know-how. It is their joint initiative to assist businesses in technology, processes, and teams alignment for enhancing customer engagement and attaining measurable business results.
Enterprises keep directing more and more funds into AI and personalization technologies Yet a lot of them haven’t yet managed to change these funds into substantial marketing results and customer impacts. That’s why, this partnership has come into being to offer a way out of the problem by taking a full-fledged approach to AI adoption that is not limited to installing standalone technologies only.
They are opening the door for brands to change marketing workflows, get the most out of their content supply chains, and create operational models that are scalable and support AI-enabled customer experiences even in very complex enterprise environments.
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Through the partnership, companies will be able to use the multi-stage AI transformation setup that encompasses strategy development, experience design, implementation planning, and operational change management. The merger of Deloitte Digital’s consulting prowess with Optimizely’s experimentation and orchestration technologies is aimed at fostering short-term adoption and long-term measurable growth results.
Speaking on the collaboration, Jessica Dannemann, Chief Partner Officer at Optimizely, said, “The gap between AI ambition and impact has never been more visible. By working with Deloitte Digital, we’re giving organizations something they’ve been missing: a path that connects the right AI technology to the right strategy, backed by the expertise and organizational change tools to make it stick. Optimizely One is built to power the marketer’s AI journey and Deloitte Digital knows how to lead organizations through it. Together, we’ve developed an ‘AI Blueprint for Marketing Leaders’ to help digital experience makers scale their use of AI so they can innovate faster and deliver measurable business growth.”
Perrine Masset, Global Marketing Domain leader, Deloitte Digital, said, “Marketing leaders don’t need more AI tools, they need a clear path to value. By combining Optimizely’s platform with our experience in marketing transformation, we’re helping organizations redesign how they plan, create, and deliver digital experiences. The focus is not just adoption but embedding AI into everyday marketing workflows to drive measurable growth.”
The collaboration reflects the growing demand for integrated AI solutions that not only enhance personalization and experimentation but also support organizational readiness, operational efficiency, and long-term digital transformation initiatives.