Brandwatch, the world’s premiere social media management and consumer intelligence suite, has been recognized as a Leader in the IDC MarketScape: Worldwide Social Marketing Software for Large Enterprises 2024 Vendor Assessment, a new category for the expert analyst firm.
Brandwatch was recognized for the following strengths:
- “Brandwatch unlocks a rich understanding of people and the world with unmatched intelligence by analyzing the most extensive omni-channel data coverage with scalable, industry-leading AI tools and powerful, flexible reporting capabilities.”
- “Brandwatch provides a full suite of highly customizable and easy-to-use tools for brands to seamlessly connect with their audiences in meaningful ways anytime and anywhere.”
“Our combined suite revolutionizes how businesses run successful campaigns, protect and promote brand reputation, and drive business growth through social; quickly, confidently, and consistently” said Channing Ferrer, President of Brandwatch, “We’re proud to be recognized as a Leader in the IDC MarketScape for Social Marketing Software for Large Enterprises, which we believe reinforces our commitment to our customers to provide them the best tools and intelligence on the market.”
The Brandwatch roadmap for 2025 includes further enhancements to the platform’s AI capabilities, as well as new features and integrations designed to provide users with even greater insights and control over their social media efforts.
“Our ambitious plans for 2025 will further cement our commitment to our customers, with AI being applied in exciting new ways, including through the exciting new collaboration with Google Cloud, which we announced last week” noted Ferrer.
Brandwatch remains committed to delivering AI-powered innovations and a robust suite of tools that empower brands to navigate the complexities of the social media landscape and make informed decisions.
SOURCE: PRNewsWire