Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Martech Automation news this week…
Attentive Launches Visibility AI to Help Brands Maximize RCS Messaging Performance
Attentive launched Visibility AI, which is an AI-based targeting and deliverability product intended to enhance RCS for Business messaging campaigns’ success.
In Customer Experience news this week…
Apply Introduces ACx, an Agentic Agency Model Redefining Modern Customer Experience Systems
ACX is the name of the newly created agency model by Apply and is made to be suitable for the “agentic era,” where customer experiences are not limited to any one channel anymore but occur within the interconnected digital ecosystem of applications, commerce, media, and social platforms.
In Analytics news this week…
Captello, a leader in event technology solutions, is proud to announce the launch of Revelation, a groundbreaking enterprise-grade analytics platform designed to help event professionals unlock deeper insights, optimize event performance, and maximize return on investment (ROI).
In Cloud Platform news this week…
Precisely Powers Customer Communications with AWS Deployment
Precisely, a global leader in data integrity announced that EngageOne™ Compose and EngageOne™ Vault can now be deployed on AWS. Regulated enterprises can run CCM directly within their own AWS environments, without re-platforming or moving data outside established governance boundaries.
In Content Management news this week…
DoubleVerify Expands Brand Safety on Meta Threads With AI-Powered Content Controls
The AI-powered pre-screen content controls on the Meta Threads feed from DoubleVerify, the platform that offers media quality verification and advertising performance, will enable advertisers to have more control over ad placements before impressions are delivered.
Article Of The Week….
Marketing Cloud Solutions in 2026: How Enterprises Unify Data, Automation, and Customer Engagement
A customer opens your app at 9 AM, browses two products, leaves without buying, gets a random discount email at 2 PM for something completely unrelated, then contacts support at night only to explain the same issue again from scratch.
This week’s roundup highlights the growing convergence of AI, analytics, and automation across the marketing landscape. For CMOs, the ability to harness intelligent insights while maintaining customer trust and operational agility will define long-term competitive success.