Dentsu has appointed Elvira Jakub as CEO, dentsu Indonesia. Effective immediately, Elvira reports to Sanjay Bhasin, CEO, Southeast Asia, dentsu.
Elvira is a marketing transformation veteran with over 23 years of experience in the Indonesia market. She joins dentsu from Google where she was Head of Industry, helping traditional businesses in auto and tech/telco thrive during and post-pandemic through innovative transformation.
Elvira takes over the baton from Prakash Kamdar, who has led the network’s Indonesia business since February 2022. In his current role as CEO, Clients & Solutions, SEA, Prakash will further focus on accelerating dentsu’s client portfolio across its Southeast Asia cluster, a role he continues to serve out of the hub of Singapore, where he also remains as CEO of dentsu Singapore.
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In 2023, dentsu announced the creation of its Southeast Asia cluster, the fast-growing market for the network in APAC. Dentsu Southeast Asia includes the markets of Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
SOURCE: Dentsu