PadSquad, an innovative mobile advertising technology and publishing company, announced that it is teaming up with Cuebiq to offer brands and agencies a more efficient way of connecting their digital marketing efforts with actual consumer behavior in the physical world. As a result of this partnership, marketers will have a more detailed picture of the extent to which digital advertising drives in-store visits and offline actions.
PadSquad’s multi-channel advertising network will integrate Cuebiq’s mobility data which is collected through an anonymous and privacy-safe method. With this, advertisers are able to track the whole user journey from exposure to digital ads to the actual visit to the physical store, thereby closing one of the major gaps in customer attribution.
Enhanced Foot Traffic Analysis and Campaign Attribution
With this cooperation in place, the customers of PadSquad are able to utilize the foot traffic measurement services of Cuebiq. The collaboration allows the attribution of real world impact to digital campaigns in a way that respects privacy regulations. Besides being able to test for campaign effectiveness through KPIs like the total number of visits, additional visits, cost per visit, visit frequency, and latency of visit after the ad, advertisers are also able to get a more comprehensive picture of the campaign impact.
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Besides that, the early campaign performance results indicate that this strategy works well. Pechanga Resort Casino’s campaign in partnership with The Mighty Media Shop and PadSquad was based on Cuebiq’s measurement capabilities, and the outcome showed that they dramatically outperformed the industry average by around 90% in total visits and engagement for the travel and entertainment segments. It was also noted that the campaign had a high level of engagement with 5% of visitors arriving within one day of exposure and 45% within 30 days.
“Marketers have had plenty of ways to measure digital activity, but far fewer ways to see what happens after the ad,” said Lance Wolder, Head of Strategy at PadSquad. “By partnering with Cuebiq, we’re giving advertisers the measurement they have been asking for – proof that their campaigns are driving real people to real locations. Those insights don’t just sit in a report, they help us improve how campaigns are built and delivered from the start.”
Enhancing Creative Strategy with Mobility Intelligence
The integration lets advertisers do more than simply track campaign performance, they can also use the mobility-driven insights to optimize their campaigns. For instance, Cuebiq‘s data could be utilized to improve the main creative elements such as store locators, product displays, captivating carousels, and checkout flows. This leads to campaigns that resonate better with the consumer behavior and setting.
“At Cuebiq, we believe advertisers with a data-driven approach should never compromise on quality and privacy. To maximize outcomes, the right data assets should be used throughout the customer journey. Not just to measure results, but to enhance every step of the campaign—from planning and activation through optimization,” said Francesco Guglielmino, CEO of Cuebiq. “By partnering with PadSquad, we’re bringing mobility intelligence directly into the creative and activation process so marketers can make more informed decisions and better connect media to business outcomes.”
This partnership reflects a broader shift in digital advertising toward privacy-first measurement and outcome-based performance, enabling brands to move beyond traditional engagement metrics and better understand the full impact of their campaigns.