PropellerAds, a major player in the performance ad space, has rolled out Paid Social Traffic, a specialized advertising format that lets marketers target paid social media audiences straight from their current PropellerAds accounts. This new feature allows easy reach to social media users on major platforms like Facebook Instagram X, and other social feeds by leveraging inventory from the company’s partner network.
The launch is aimed at solving a problem that has been difficult for a long time for advertisers who want to get social media audiences on a large scale. Usually, if you want to do campaigns on different social media platforms, you need separate advertising accounts, deeper knowledge of the platforms, and new creative that each platform needs. Now with Paid Social Traffic, advertisers get these social media audiences through just one campaign that is set up within the PropellerAds ecosystem.
“Advertisers keep telling us that reaching quality social audiences at scale is complex and resource-heavy,” said Julia Larionova, Head of Marketing at PropellerAds. “We built Paid Social Traffic to make that audience accessible through a single PropellerAds campaign: no separate accounts, no complicated setup.”
Also Read: DoubleVerify Unveils DV Neura to Power Next-Generation Media Quality and Agentic Ad Optimization
The new format has been integrated as a standalone option within the platform’s SSP campaign creation workflow, joining existing formats such as Onclick, Push, Interactive Ads, and Telegram Ads. Advertisers can launch campaigns quickly by simply selecting the format and directing traffic to a landing page, eliminating the need for additional integrations, external ad accounts, or new creative development.
A key advantage of the solution is access to highly engaged social audiences through traffic inventory aggregated from PropellerAds‘ partner ecosystem. This exclusive supply is available only within the platform, helping advertisers avoid competing for the same audience sources across multiple channels.
The format is particularly suited for high-performance verticals such as iGaming and Finance, offering straightforward onboarding and transparent requirements while maintaining adherence to PropellerAds’ established advertising policies and quality standards.
At launch, Paid Social Traffic is available in several high-volume markets, with additional geographic expansion planned in the near future.
The introduction of the format also provides greater clarity around social traffic options available through PropellerAds. While Organic Social Traffic—which includes audiences sourced from bloggers, publishers, channels, and community-driven content—will continue to operate under the Onclick format, Paid Social Traffic now serves as a separate category focused exclusively on paid social audience acquisition through partner-sourced inventory.
For advertisers who want to go big with their initiatives, PropellerAds has Custom Collaboration too. This is a special program mainly for enterprise advertisers and brands with big promotional budgets. It allows creating customized campaigns that can serve growth purposes and acquiring a very large audience.
By launching Paid Social Traffic, PropellerAds does not stop at just growing its advertising community. It offers marketers a better, easier and more timesaving way to reach high-quality social media audiences.