Infosys has Introduced Infosys Aster, a comprehensive suite of AI-enhanced marketing services, solutions, and platforms. This offering aims to boost brand experiences, marketing efficiency, and business growth for B2C and B2B brands. Powered by Infosys Topaz™, Aster leverages advanced technologies like Unreal Engine 3D, AR/VR/XR, and AI-driven insights to deliver personalized, immersive experiences and improve marketing ROI. Infosys Aster™ integrates creative services, digital commerce, and marketing operations to drive agility and effectiveness in marketing efforts.
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