Sitecore has unveiled the industry’s first AI Innovation Lab, designed to expedite marketers’ adoption of artificial intelligence. This initiative, developed in collaboration with Microsoft and enterprise clients, offers a tailored, low-risk environment for marketers to prototype AI-driven solutions aligned with their strategic objectives.
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Unlike traditional AI programs, the Lab emphasizes co-innovation, providing access to Sitecore and Microsoft’s combined expertise to create customized AI prototypes. Roger Connolly, Chief Product Officer at Sitecore, stated, “Sitecore Stream does not use your content to train underlying AI models.” The Lab aims to empower marketing leaders to explore and implement AI technologies that enhance efficiency and effectiveness in their operations.