Creative data company Vidmob has introduced Vidmob360, a major change of strategy that turns the platform from just a stand-alone SaaS product into an intelligence layer that is composable and designed for the AI era. While automated media buying and generative AI are causing content production to be faster, Vidmob360 tackles the problem of data fragmentation by integrating creative performance data to the enterprise tools, AI systems, and media workflows that advertising agencies and brands use on a daily basis. With its Model Context Protocol (MCP) services, robust RESTful APIs, and agents with a human touch, the platform offers marketers the ability to connect to top AI assistants like ChatGPT, Claude, or Gemini to analyze campaign performance, check assets for brand compliance, and offer real time optimization suggestions.
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The main infrastructure is also backed by over a dozen native channel connectors covering 95% of the North American media buys with top partners like Google Meta Amazon, TikTok, and The Trade Desk. Highlighting the necessity of this network architecture amid ongoing automation, Alex Collmer, Founder of Vidmob, stated: “We are at an inflection point where every major advertising decision will be shaped by AI. But the real opportunity is not simply generating more content or making more buys, but making them smarter, faster, and more effective. Vidmob360 was built with that AI acceleration in mind.” Available immediately in its initial phase, the launch establishes a unified single source of truth across the creative lifecycle, enabling distributed marketing teams to effortlessly scale localized campaign impact while maintaining total brand consistency.