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CMOFirst’s Weekly Roundup: Discover the Most Recent News From Nielsen, Sprout Social, Oracle, iQor, Perion and more!
Nielsen Unveils Ad Intel CTV in Australia
Sprout Social Unveils Expansive Suite of Integrations for Social Intelligence
Operative Expands Oracle Partnership to Bring AOS to Oracle Cloud
Treasure Data Introduces “No Compute” Pricing, Delivering Predictable Economics with Hybrid CDP Architecture
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Featured Articles
What Is Lean Marketing? A Beginner’s Guide to Smarter, Faster Campaigns
MozCon London 2025: A One-Day Powerhouse Bringing SEO Innovation to the UK
B2B Personalization Strategies Every Tech CMO Should Master
Cross-Functional Marketing: Turning Internal Alignment into External Growth
From Gender Bias to Boardroom Presence: The Reality of Female CMOs Breaking Stereotypes
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Quick Bytes
Nexxen Expands Partnership with VIDAA to Grow North American CTV Footprint
Pega Unveils Self-Service Tools with Blueprint and Predictable AI
Sovrn Launches Sovrn Platform to Help Creators Earn from Day One
Reddit Unveils Automated Bidding to Optimize Campaign Efficiency
Intuit Launches App Partner Program to Enhance Developer Growth
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Featured Interviews
Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
The Urgency to Utilize Digital Experience Platform in 2022
Elevating Customer Experience with Digital Experience Platforms
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Wiland Expands MarketSignals Platform with Powerful New Brand and Category Signals Capabilities
Guideline Announces New Innovation in its Data Product for Capital Markets
Anura and Swaarm Partner to Deliver a Fraud-Free, Performance Marketing Solution to Scale Smarter
Real Chemistry Deepens Media and Technology Edge With Acquisition of Greater Than One
StackAdapt Launches Snowflake App via Cortex AI for First-Party Data in Ad Campaigns
Blockgraph Builds on OnDemand Platform Success with Launch of Collaborative Insights and Geo-Based Audiences
Semrush Named Leader in SEO Solutions Analysis
Measured Launches Omnichannel Media Planning Tool Powered by Causal Media Mix Modeling
Alliant Bolsters People-Based Marketing with AnalyticsIQ Acquisition
Alteryx Appoints Michelle Huff as Chief Marketing Officer to Accelerate Brand Growth
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