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CMOFirst’s Weekly Roundup: Discover the Most Recent News From Attentive, Apply, Captello, Precisely, DoubleVerify and More!
Snapchat Introduces Unified Attribution to Simplify Cross-Channel Campaign Measurement
Later Launches Creator AEO to Help Brands Optimize Visibility in AI-Driven Search Experiences
AppsFlyer Expands Modern Marketing Cloud With New Web Performance Measurement Solution
Samba TV Launches Project Gravity, an Independent Data Activation Platform for the Agentic Era
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Featured Articles
Marketing Cloud Solutions in 2026: How Enterprises Unify Data, Automation, and Customer Engagement
Data Science in Marketing: How AI-Driven Insights Are Transforming Customer Strategy in 2026
AI Powered SEO Tools in 2026 and the Rise of Intelligent Search
Gartner Marketing Symposium/Xpo™ 2026 London: Where CMOs Build What’s Next
Global Digital Marketing Conference London 2026: Where Strategy Meets Real-World Execution
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Quick Bytes
Later Launches Creator AEO to Help Brands Optimize Visibility in AI-Driven Search Experiences
Apply Introduces ACx, an Agentic Agency Model Redefining Modern Customer Experience Systems
GoTo Launches AI-Powered CX Platform to Unify Customer Engagement Across SMB Teams
Yext Expands AI Visibility Intelligence Platform With New Scout MCP and API Launch
Publicis Acquires LiveRamp to Strengthen AI-Driven Data Collaboration Capabilities
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Featured Interviews
Women in Marketing. Episode 3. feat. Pooja Dey Director of Product Marketing @ Sage & Kavita Patel @ Way Media
Women in Marketing. Episode 2. feat. Rachel Roundy Fmr. Sr Global Demand Generation Manager- Revenue Marketing @ Intel & Kavita Patel @ Way Media
Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
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sales enablement
Rebrandly Names Buffer CPO and Former Bitly Executive Maria Thomas to Board of Directors.
Ingram Micro’s New Xvantage Mobile Application is Simplifying How the IT Channel Works.
Salesloft Shines in 2023 with Industry Recognitions Across Revenue Growth, Customer Value, and Workplace Excellence.
Centric Software Transforms Assortment Optimization with Centric Visual Boards.
Marketing 360® Announces New Zapier Integration – Streamlines Lead Management for Businesses.
Seismic nomme Russell Webb au poste de Senior VP of International Sales & Customer Success.
People.ai Names Laura Palmer as Chief Revenue Officer.
ESET Launches Marketing as a Service to Accelerate Channel Partner Growth.
Marchex to Participate at the Northland AI Conference.
Syft AI Announces Strategic Partnership with Outreach.io to Create the Future of Value-Selling.
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