MobileFuse, one of the biggest in-app, CTV, and DOOH advertising solutions, today officially revealed a critical business alliance with iSpot.tv, the cross-platform TV measurement company. MobileFuse leverages iSpot.TV’s measurement solution. The Unified Measurement platform offered by iSpot.tv allows MobileFuse’s customers to correctly evaluate the effectiveness of CTV and OLV campaigns at scale. With this strategic business alliance, MobileFuse can account for extra CTV audiences that businesses cannot access while executing a linear-only strategy. Access to iSpot’s Unified Measurement dashboard will enable MobileFuse to extend its optimization and reporting abilities to encompass publisher, audience, and frequency adjustments.
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