NIQ has decided to collaborate closely with Stirista to create highly efficient audience solutions, improve media planning capabilities, and add new ways of activation for advertisers and brands.
This initiative is largely geared towards assisting marketers in not only understanding the data but also in implementing the campaigns. The partnership of the two companies means combining NIQ’s consumer intelligence with Stirista’s identity-based activation platform will result in the ability to target audiences more accurately and thus enhance the marketing performance in various channels.
Working Together for Better Audience Design and Campaign Planning
Through the partnership, both entities will enhance their capability to identify and segment audiences by merging modeled intent data with purchase insights. This method gives marketers a tools to get into the shoes of consumers and thus plan their marketing strategies more effectively.
Stirista will provide data, which is privacy-protected, about people’s mobile devices, professional characteristics, and digital media habits. This information will support NIQ to further develop its audience design and segmentation features while remaining within the privacy laws, thus making its consumer analytics more precise and meaningful.
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“Today’s advertisers need to move seamlessly from insight to action without compromising privacy,” said Josh Pisano, General Manager of Global Media, NIQ. “By combining NIQ’s intelligence with Stirista’s activation platform, we’re enabling brands to plan smarter and activate with greater confidence across the media ecosystem.”
Driving Cross-Channel Activation and Marketing Performance
NIQ, in turn, will help Stirista by providing them with aggregated, omnichannel shopper insights, thus strengthening their identity-based data foundation. Through this integration, marketers are empowered to deliver the right audience on connected TV (CTV), email, and digital channels in a more efficient way, and without the need for the creation of segments on several platforms.
“By leveraging NIQ’s purchase-based insights, Stirista can better design audiences and activate them through its platform and partners, particularly for CPG brands,” said Ajay Gupta, Stirista CEO and Founder. “These audiences are informed by consumer purchase insights that complement our modeled intent signals, enabling more effective targeting across programmatic media and targeted email campaigns.”
The collaboration underscores a growing industry focus on privacy-first data strategies while delivering measurable outcomes, positioning both companies to better support modern, data-driven marketing ecosystems.