Omnicom has expanded its global partnership with Adobe to co-develop an enterprise-grade AI Agentic Operating Model, designed to transform marketing orchestration for large enterprises. By combining Omnicom’s Omni platform and agentic framework with Adobe’s marketing and creative technology stack, the solution makes it possible to work jointly from strategy to creative development planning activation, and measurement. The platform is designed with a modular structure and driven by a client-specific knowledge graph to serve retail, financial services, pharmaceutical, and automotive industries.
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Over the next year, Omnicom will operationalize the model across key use cases including customer experience, omnichannel planning, and creative workflows. By combining Omnicom’s Precision Marketing capabilities with Adobe’s data and content orchestration tools, the solution aims to eliminate fragmented AI tools and deliver a unified, scalable system with strong governance and vertical specialization. “We’re not bolting AI onto existing workflows, we’re building production-ready systems for our clients that handle the full marketing journey, from strategy through measurement,” said Luke Taylor, CEO, Omnicom Precision Marketing.