In the fast-evolving world of B2B marketing and sales, staying ahead means learning from the best. That’s exactly what Forrester’s B2B Summit North America 2025 offers- an unparalleled opportunity to gain cutting-edge insights, refine your strategies, and connect with the brightest minds in the industry.
Whether you’re a marketing leader, sales executive, product manager, or CX expert, this summit is designed to help you drive revenue, optimize customer experiences, and future-proof your business in an AI-driven marketplace.
Why You Can’t Afford to Miss This Event
The B2B landscape is changing faster than ever. Customer expectations are shifting, AI is reshaping sales and marketing, and competition is fiercer than before. At Forrester’s B2B Summit, you’ll get:
✅ Exclusive access to Forrester’s latest research on B2B trends
✅ Actionable strategies from top executives and industry pioneers
✅ Hands-on workshops to refine your marketing, sales, and revenue growth tactics
✅ Real-world case studies from leading brands
✅ Unmatched networking with 1,000+ B2B professionals
Who Should Attend?
This summit is tailor-made for:
- B2B Marketing Leaders looking to enhance demand generation and personalization
- Sales & Revenue Ops Professionals focused on pipeline acceleration and AI-driven selling
- Product Management Executives shaping next-gen B2B solutions
- Customer Experience (CX) Experts optimizing engagement and retention
- Chief Revenue Officers (CROs) driving scalable growth
- Data & Business Intelligence Professionals leveraging analytics for competitive advantage
Agenda Highlights: What’s in Store?
The Forrester B2B Summit 2025 features a power-packed agenda blending keynotes, breakout sessions, and interactive workshops. Here’s a sneak peek at the hottest topics:
🔥 AI & Automation in B2B Sales & Marketing – How generative AI is transforming lead generation and customer engagement
🚀 Demand Generation Strategies That Convert – Data-backed tactics to fill your pipeline
💡 Hyper-Personalization & Customer Experience (CX) – Winning buyers with tailored interactions
📈 Revenue Growth & Pipeline Acceleration – Proven frameworks to scale efficiently
🤝 Breaking Silos: Aligning Marketing & Sales for Maximum Impact
👉 Explore the Full Agenda Here: Forrester B2B Summit Agenda
Meet the Industry’s Top Minds: Keynote & Guest Speakers
This year’s lineup features visionary leaders who’ve driven success at some of the world’s biggest B2B brands.
Keynote Speakers:
- Sharyn Leaver – Chief Research Officer, Forrester
- Cristina De Martini – VP, Research Director, Forrester
- Dave Frankland – VP, Research Director, Forrester
- Brian Frattaroli – VP, Sales Acceleration & Portfolio Development, Siemens Digital Industries Software
Top Guest Speakers:
- Toby Carrington – Chief Business Officer, Seismic
- Shimona Chadha – VP & Head, Americas Vertical Marketing, HCLTech
- Kevin Clemence – Global Leadership Development Leader for GenAI & Digital, GE HealthCare
- Lauren Daley – Director, Marketing Operations, Palo Alto Networks
- Cal Dubresson – SVP, Global Field and GTM Marketing, Workday
Also Read: Metric-Focused Leadership: The New Playbook for Marketing Visionaries
What to Expect at Forrester B2B Summit 2025
🔹 Innovative Sessions – Deep dives into AI, automation, and the future of B2B
🔹 Hands-On Workshops – Turn insights into action with expert-led training
🔹 Exclusive Research – Fresh data on B2B buyer behavior and emerging trends
🔹 Powerful Networking – Connect with peers, analysts, and solution providers
Venue and Dates
The Forrester B2B Summit North America 2025 is scheduled to take place from March 31 to April 3, 2025, at the Phoenix Convention Center, located at 100 North Third Street, Phoenix, AZ 85004.
Why This Summit Is a Game-Changer
If you’re serious about growing revenue, optimizing customer experiences, and staying ahead of industry shifts, the Forrester B2B Summit North America 2025 is your ultimate resource.
Read more: Forrester B2B Summit