North & Warren, a leader in digital marketing for luxury brands, announced the strategic acquisition of Interluxe Group, the leading luxury-focused experiential agency. The combined company creates a powerful marketing platform for luxury brands, bringing together North & Warren’s proprietary audience data, content, and digital marketing solutions with Interluxe Group’s unparalleled strategy, design, and in-person activation capabilities.
Together, North & Warren and Interluxe Group will deliver an end-to-end marketing solution, featuring strategy, digital marketing, in-person activation, creative, and content services. The integrated offering and access to highly targeted affluent and high-net-worth audiences will help our luxury partners deliver growth through increased conversion, improved customer acquisition, and stronger brand affinity.
The combined company will have more than 100 team members across North America and Europe. North & Warren‘s Co-Founders, Nick Van Sicklen and Matt Carroll, will continue in their roles as Co-CEOs and members of the Board of Directors. Emma Gwyther, Founder and CEO of Interluxe Group, will continue to lead Interluxe Group and will join the Board of Directors of North & Warren.
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“We are thrilled to join forces with the Interluxe Group team. This partnership creates a one-of-a-kind offering in the luxury marketing industry. The integrated strategy, digital marketing, content, and in-person activation solutions will drive enhanced 1st party data, resulting in stronger outcomes for our luxury partners. We are excited to continue to add new capabilities and solutions to fuel growth for our clients,” said Nick Van Sicklen, Co-CEO of North & Warren.
“We are excited to bring Interluxe Group’s strategy, design, and experiential marketing expertise to North & Warren. This strategic combination will allow us to better serve our clients’ evolving needs and drive increased affinity product partnership opportunities,” said Emma Gwyther, Founder and CEO of Interluxe Group.
“The strategic and cultural fit was seamless from our first meeting. Both companies were founded on the same mission: help luxury brands connect with customers through best-in-class content and immersive experiences,” added Matt Carroll, Co-CEO of North & Warren.
SOURCE: PRNewswire