DrivenIQ, a leading first-party data and audience engine, announced Vern Hanzlik as its new Chief Executive Officer. Hanzlik joins the company at an important time as DrivenIQ plans its new go-to-market strategy to improve the future of data-driven marketing.
Hanzlik brings over 25 years of experience in leadership roles at Software as a Service companies (SaaS) and software platforms. His previous role as the President and CEO of Qumu – along with key executive positions at Sajan Software and his role as co-founder of Stellent – provides DrivenIQ with a more focused strategic vision and a stronger ability to grow. Stellent was an Enterprise Content Management company that eventually sold to Oracle for $440 million.
DrivenIQ will leverage Hanzlik’s experience and network to solidify its position as a first-party data and audience technologies leader. The company will continue to introduce groundbreaking solutions that empower marketers to enrich, expand, activate, identify, and monetize their audiences effectively.
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“I’m excited to lead DrivenIQ into its next chapter,” said Hanzlik. “Our mission is clear: to empower businesses worldwide with AI-driven data and audience solutions. We offer an enterprise-grade platform engineered for scalability, focusing on simplifying data access and utilization for businesses of all sizes. We are not just about data; we are platform builders, dedicated to helping companies thrive in the digital age. I look forward to our journey ahead, transforming the way people across the globe use data to improve their marketing and grow their businesses.”
SOURCE: PRWeb