VideoAmp, a leading media measurement company revolutionizing advertising, announced the strategic expansion of its senior Commercial Growth leadership team. The company will be bolstering its Agency and Advertiser efforts with the addition of three, key new hires: Amy Madden as Senior Vice President, Revenue and Growth; Jeff Schmidt as Senior Vice President of Advertisers; and Conor Burgess as Vice President of Agency Partnerships. Madden will lead the agency side of sales and Schmidt the brand side, with both reporting directly to Pete Bradbury, Chief Commercial and Growth Officer.
With the company on track for $1 billion+ to be guaranteed on VideoAmp currency in 2024, these key hires underscore VideoAmp’s commitment to building a world-class Commercial Growth organization and delivering the best possible results for its clients. The addition of these well-known and widely respected industry talents to the salesforce comes directly on the heels of the recent promotion of Aaron Lilly to Senior Vice President of Client Success. Lilly, alongside Bryan Goski, Senior Vice President of Sell Side Revenue, will continue to lead commercial efforts for TV and digital publishers driving our valued partnerships to new heights. VideoAmp has seen incredible adoption for its measurement and currency solutions with 1400% YoY growth, 98% coverage of the TV publisher ecosystem, 11 agency groups and more than 1,000 advertisers now working in close collaboration with our teams.
Schmidt joins VideoAmp from Nielsen, where he served as Senior Vice President of Advertisers. In his new role, he will be responsible for growing, fostering, and optimizing VideoAmp’s go-to market strategy, particularly with direct relationships into key brand advertisers. “I am thrilled to join VideoAmp and work with such a smart and talented team,” said Schmidt. “VideoAmp’s data-driven approach to advertising, scaling across demo and advanced audiences, is the future of the industry, and I am excited to be a part of the team that is leading the way.”
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Madden joins VideoAmp from PwC, where she served as Tech & Media Consulting Client Relationship Director. In her new role, she will lead VideoAmp’s Agency team, working closely with agencies to develop and execute integrated advertising campaigns for their clients. Conor Burgess, who joins VideoAmp from Acxiom, will report directly to Madden. “I am impressed by VideoAmp’s commitment to client service and its focus on innovation,” said Madden. “I am excited to be a part of the team that is transforming the way agencies plan and execute advertising campaigns.”
Lastly, and signaling the company’s plans to make significant investment in local measurement in the coming months, Adam Bush recently joined the sales team as Vice President of Sales, Local Markets. Bush previously helped foster Comscore’s Local Market TV product growth into the measurement currency it is today.
“At VideoAmp, we are obsessively focused on providing our clients with best in class products, services and consultation to drive their business’ success,” said Pete Bradbury. “We are thrilled to welcome this talented group of well-known industry leaders to our growing and competitive Commercial Growth leadership team. Their deep expertise and proven track records of success will be instrumental in helping us deliver even more value to our clients, which, in turn, will drive and enable our commercial expansion across the industry.”
SOURCE: BusinessWire