YouTube is adding another way for users to respond to viewer questions, with a new comment sticker for Shorts clips, while it’s also looking to provide channel managers with more insight into why their clips are recommended, or not, via YouTube’s algorithms.
With regard to the new comment sticker, YouTube is experimenting with a new feature that will allow creators to use video comments as a more direct prompt for their upcoming Shorts clips. Additionally, YouTube is growing the links to Google Maps on videos that refer to specific locations.
The business is conducting a new experiment that will give creators more context about how YouTube’s algorithms are recommending their content.