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CMOFirst’s Weekly Roundup: Kaltura, Gupshup, Comscore, LoopMe, Listrak, Optimizely Verimatrix, and More!
Protecting Premium Streaming: How Kaltura and Verimatrix’s Cloud-TV Security Alliance Redefines OTT Advertising Integrity
Gupshup Unveils Self-Serve Voice AI Engine to Bridge Telephony and Omnichannel Engagement
Comscore Expands AI Measurement to Track Sponsored Chat Ads and Business Impact
Agile & Co Introduces Core AI Marketing Platform for Local Service Businesses
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Featured Articles
brightonSEO San Diego 2026: Where Search Marketing Stops Chasing Trends and Starts Adapting
Digital Summit Philadelphia 2026: Where Marketing Leaders Stop Chasing Everything and Start Focusing on What Matters
UNBOUND 2026: Where Modern Growth Stops Following Old Playbooks
The Business Case for Unified Marketing Measurement: How CMOs Can Prove Marketing ROI in 2026
Hyper-Personalization Using Behavioral Data: Strategies to Deliver Smarter Customer Experiences in 2026
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Quick Bytes
Gupshup Unveils Self-Serve Voice AI Engine to Bridge Telephony and Omnichannel Engagement
Capacity Raises Over $50 Million in Series E Funding to Expand AI-Native Customer Experience Platform
Innovid Integrates Meta Ads MCP into NIVO to Drive Conversational Agentic AI Across Social Campaigns
Triton Digital and RCS Partner to Launch Programmatic Advertising Across Over-the-Air Broadcast Radio
Gradial Launches Foundry to Shape the Future of AI-Native Marketing
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Featured Interviews
Women in Marketing. Episode 3. feat. Pooja Dey Director of Product Marketing @ Sage & Kavita Patel @ Way Media
Women in Marketing. Episode 2. feat. Rachel Roundy Fmr. Sr Global Demand Generation Manager- Revenue Marketing @ Intel & Kavita Patel @ Way Media
Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
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Month:
September 2025
Rembrand Merges with Spaceback, Launching First Platform For AI Creative In Programmatic Advertising Across All Video Channels
TVEyes Expands its Ad Intelligence Solutions to Canada and the UK, Strengthening Ad Discovery, Tracking and Filtering Capabilities
fullthrottle.ai® Unveils Enhanced Platform to Simplify AdTech for Small and Mid-Sized Marketers
Affinity acquires Affilizz to strengthen AI-powered affiliate monetization worldwide
Simon AI Launches Agentic Marketing Platform to Unlock Data for Contextual Personalization
Viafoura and Futuri Unveil First-Ever Predictive Audience Intelligence Solution for Digital Publishers
ARM Launches AI Relationship Management to Redefine Brand-Customer Connections in the AI Era
Meta Introduces Ads in WhatsApp Status to Help Businesses Drive Direct Conversations
Karini AI Integrates with Amazon Q Index for Secure Agentic AI
Genesys and ServiceNow Expand Partnership for A2A Customer Orchestration
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