Klaviyo, a customer platform, has announced a product partnership with Shopify Inc. a provider of essential internet infrastructure for commerce. To strengthen their ongoing partnership, Shopify and Klaviyo are both making strategic investments in one another.
As a result of the collaboration, Klaviyo will now be the Shopify Plus plan’s suggested email solution partner. Shopify Plus is a package for retailers with higher sales volumes that offers more functionality, scalability, and support than Shopify’s entry-level plan.
Additionally, Klaviyo will have early access to new Shopify development features, which will speed up the development of vital new technologies for assisting merchants with current changes in online marketing.